The television networks are finally beginning to harvest the power of the Internet. Networks are realizing that the Internet can provide free advertising and word of mouth for shows. Here are some examples.
- ABC has reached an agreement with AOL to deliver full-length, ad supported episodes of a slew of its prime-time shows starting on Sept. 25.
- NBC said it plans to launch a new desktop application that will provide PC-users with the ability to download full-length, ad supported episodes of its prime-time and late-night shows for one week following their initial broadcast.
- The season premieres of seven Fox Broadcasting shows will be offered on Apple Inc.’s iTunes store for free.
You can see the slightly different strategies for each Network. NBC, while offering shows through Amazon for free, is attempting to bypass the third-party video “store” like iTunes. Fox and ABC are just trying to increase their shows profile on the Internet.
I am curious to see how these strategies work out and whether they are successful. I still think they need to release shows in high definition. BitTorrent is the real competition, not iTunes.
Sat, Sep 22, 2007
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