Jackass 2.5, starring Johnny Knoxville and his band of merry men, will be launched on the Internet on December 19 and will be subsequently released on DVD. Instead of being a straight to DVD release, it is a straight to Internet release. According to the Associated Press:
Blockbuster Inc. will present “Jackass 2.5” free of charge at http://www.blockbuster.jackassworld.com beginning Dec. 19 through Dec. 31; on Dec. 26, DVDs of the film will be available for purchase on the site and at major retailers, as well as for rent at Blockbuster stores and the company’s Web site. The film will also be available for download at iTunes, Amazon.com and other sites – at a price.
Jackass’s demographics make it a good test case for Internet distribution. Young males, who are the primary Jackass viewers, are typically Internet saavy and could be easily targeted with the right online campaign.
Hopefully, the movie will have some degree of success to the make the business model more attractive to Hollywood. If it is done properly, the distribution of movies via the Internet could be a big boon to media center computers.
Fri, Dec 14, 2007
Uncategorized